Sun + Stone

Tasked with rebranding ‘American Rag’, one of Macy’s in-house brands. After a few rounds of ideas, we realized that earthy names felt more true to the DNA of the SoCal boho brand, and we landed on Sun + Stone.

ClientSun + Stone, Macy'sRoleArt Direction, Design, Logo, Brand IdentityYear2021WebsiteSun + StoneCopywriterHolly Williams

Now for a sneak peek behind the scenes

A few sketches of logo options that weren't chosen— but they're still fun to see!

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