Macy’s Believe
Created the new “Believe” logo for Macy’s. This iconic logo adorns the side of the flagship store in NYC. To bring new life, I hand-lettered it to emulate the red ribbon which is now widely used as the graphic element of the holiday season at Macy’s.
ClientMacy'sRoleArt Direction, Design, Illustration, Hand-lettering, Logo, Digital, Print, AnimationYear2019WebsiteMacy's Believe
Redesigned Logo
Final animated version of the logo used in Holiday TV commercial spots, digital and print.
Process
Some of the original sketch iterations I created while developing the new Believe logo.
