Developed a full brand identity; designed logos, color palette, printed material and new website. The “cutting away” of the letterforms transformed the ordinary into something unique— much like what Karen does when she cuts her clients’ hair. Introducing a new color palette and typography also helped to elevate the brand with a more modern and elegant energy. I also photographed the studio space for use on the website and marketing materials.
ClientKaren BrownRoleArt Direction, Design, Logo, Brand Identity, Photographer, Website, Print, DigitalYear2016